YT – Especial Mail

The Constant Evolution of Email: Navigating the 2024 Seas of Change

The Unchanging Truth of Email Evolution At EspecialMail, we've always known that the only constant in the world of email is change. What seems like a…

YTJanuary 24, 2024

Deliverability

Best Practices for Ensuring Inbox Placement Checklist

Inboxes overflow with messages vying for attention. As a result, achieving inbox placement is akin to winning a coveted prize. After all, what's the point…

YTSeptember 14, 2023

Sender Reputation

Deliverability Trends and Future Outlook

Deliverability trends and the future outlook of email marketing reminds us that the only true constant is change. Email deliverability, the art of ensuring your…

YTSeptember 14, 2023

Spam Filters

The Deliverability Landscape: Navigating the Complex Terrain

In email marketing, there's a concept that veterans treat like a Holy Grail : "deliverability." It's the elusive goal that keeps marketers on their toes.…

YTSeptember 14, 2023

Deliverability

The Impact of Sender Reputation on Email Deliverability

Your sender reputation precedes you. After all, when it comes to email marketing, success isn't just about crafting the perfect email or having an extensive…

YTSeptember 14, 2023

Deliverability

Understanding Spam Filters: Friend or Foe?

There's a gatekeeper that stands between your message and your recipient's inbox: the spam filter. Often perceived as the enemy of email marketers, spam filters…

YTSeptember 14, 2023

Sender Reputation

When is an email “Opened” ?

If you’re looking at the “opened” statistic on a campaign you sent, do you know what you’re looking at? This metric typically refers to when…

YTSeptember 14, 2023